INTERFACE

Hello, I'm Maycon Santos

18 YEARS OF HANDS-ON AND LEADING DIGITAL PRODUCT

Consistent video experience Redesigned and standardized UI for a consistent video experience. The new Design System doubled frontend delivery speed Design Systems Design Leadership

Unpress - Journalism platform case study

WORK

Consistent video experience Redesigned and standardized UI for a consistent video experience. The new Design System doubled frontend delivery speed Design Systems Product Design

09:41

MON 14

On a scale of 0 to 5, how satisfied were you with your session?

10:09

FRI 18

On a scale of 0 to 5, how satisfied were you with your session?

14:30

WED 16

On a scale of 0 to 5, how satisfied were you with your session?

More feedback, less churn Replacing the default CSAT question with a more human version generated 5× more feedback. With AI trained on real responses, open-ended feedback became metrics for earlier intervention, supporting a 16% relative churn reduction AI Service Design

Conquer Business School digital transformation

Pivoting to digital Redesigned the e-commerce and platform that enabled Conquer to pivot from in-person to digital during the pandemic, scaling to 2M+ students and leading to a Wiser Group acquisition Product Design Leadership

Private

Public service dashboards Designed interactive dashboards and citizen-facing workflows to track, manage, and simplify public service requests for the city of Osasco. UI Design Design Systems

Private

Logistics dashboard photograph with technician

Freight platform Designed a comprehensive logistics platform for Billor's U.S. driver network, streamlining route management and improving daily field operations. Service Design UI Design

Private

Building apps for kids Conducted foundational UX research and usability testing for Samsung's Android ecosystem, establishing best practices for safe and engaging kids' apps. UX Research Prototyping

Have a product challenge worth solving?

Let's talk

ABOUT

I’m a product professional with 18 years of experience scaling digital products from startups to global enterprises. I align product, design, and engineering to turn complex problems into actionable, scalable solutions.

Foundations I started as a Designer in R&D, delivering complex projects for Samsung, Nokia, and HP. This experience built my foundation in research, UI coding, and systems thinking to effectively bridge design and engineering.
Products & Leadership Transitioning from projects to product, I delivered a Google-featured mobile app at Michelin before expanding into product leadership (PO, PM). Led operations across logistics, government, and fintech, scaling teams to 60+ professionals across 7 squads and impacting 60M+ users.
Entrepreneurship Co-founded a B2B contracting and payments marketplace for IT freelancers, backed by Endeavor and Microsoft. Building it sharpened my ability to navigate funding, market shifts, and uncertainty from a product and business perspective.
Now My focus now is helping companies turn product strategy into shipped, useful experiences, connecting discovery, design, engineering, and AI to accelerate better decisions and deliveries.

Maycon at Google Brazil 2013 — In 2013 at Google São Paulo with Jean Hansen, our app was selected and we received exclusive mentorship.

Maycon presenting AI Workshop for Leaders 2025 — Facilitating an AI for Leaders workshop in 2025.

IN THEIR WORDS

CONTACT

hello@mayconsantos.com

+1 512 309 7725

18 YEARS OF HANDS-ON AND LEADING DIGITAL PRODUCT

WORK

Have a product challenge worth solving?

ABOUT

IN THEIR WORDS

REMOTE SETUP

CONTACT

PROBLEM

SOLUTION

RESULTS

PROBLEM

SOLUTION

RESULTS

PROBLEM

SOLUTION

RESULTS

PROBLEM

SOLUTION

Design System

Dynamic Layout

News Card Anatomy

RESULTS

PROBLEM

SOLUTION

Would a more human question get more responses?

Replies jumped 5×. Could AI turn free-text answers into a usable CSAT score?

Books gave us a framework. Would the model agree with real customers?

Blind audit: 80.6% within ±1

What Came Next

RESULTS