Fast MVP for art marketplace app

From an abstract idea to a testable prototype with users and presentable for investors in 5 days.

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Understand

Through a Design Sprint workshop, I mapped the founders' main ideas and focused on future potential users' interaction flows to see how I could simplify their journey to help them achieve their most important goals with the product.

We understood that the main pains of independent artists were the pricing of artworks and the complexity and costs of publishing NTFs process.

User flow map

User flow map

Customer selected sketch

Customer selected sketch

Sketches

I usually start the design process with low fidelity wireframes. This is the way I iterate through many design options quickly.

After some sketches, we chose this option because it solves the main needs of the two main types of users in just a few iterations.

Vectorized complex logo

Vectorized complex logo

Look and feel

Once we tested out all usability issues, I design the final screens in Figma.

Details:

  1. Client wanted an artistic logo so I painted the letter "B" with a brush and then I vectorized it.

  2. Grid for different dimensions and formats of artworks.

  3. Visual language really different from competitors.

UI Prototype

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